These Terms of Service ("Terms") are an agreement between Soras Corporation LTD, a company registered in Ukraine under number to be confirmed, with its registered address at to be confirmed ("we", "us"), and the organisation that creates an account or orders the Service ("Customer", "you"). They govern your use of Enthyma, the audience research and creative analytics software we provide at our websites and applications (the "Service").
1. Agreement
1.1 You accept these Terms by ticking the acceptance box when you register, when you continue after an update, or by signing an Order Form that refers to them. We keep a record of that acceptance, including the version of each document and the statement you saw.
1.2 The Acceptable Use Policy and the Data Processing Addendum are part of these Terms. The Privacy Policy explains how we handle account data and is provided for information.
1.3 If documents conflict, this order applies: (a) an Order Form or signed agreement; (b) the Data Processing Addendum, for the processing of Customer Data; (c) these Terms; (d) the Acceptable Use Policy.
2. Business use only
2.1 The Service is offered only to businesses and professionals. By accepting these Terms you confirm that you are at least 18 years old, that you act for a business, trade or profession and not as a consumer, and that you have authority to bind the organisation you register for.
2.2 We may ask for your company details and may refuse or close accounts that are not used for business purposes. Registration requires the country where your organisation is established.
2.3 Nothing in these Terms limits rights that the law does not allow to be limited, including non-waivable consumer rights where a court decides they apply.
3. What the Service is
3.1 Enthyma helps you collect and organise audience evidence (such as reviews, comments, interview notes and public posts you choose to connect), find themes and phrases in it, and draft advertising concepts grounded in that evidence.
3.2 The Service does not buy, place or publish advertising, does not post to social networks, and does not automate engagement. You decide what, if anything, to publish, where and when.
4. Accounts and security
4.1 You must give accurate account information, keep your sign-in credentials confidential and tell us promptly at help@sorascorp.com if you suspect unauthorised access.
4.2 You are responsible for everything done through your account, except where it results from our breach of these Terms.
4.3 Each account is for one person. Do not share sign-in details between people.
5. Plans and billing
5.1 Reseller. Paid plans are sold by our reseller and Merchant of Record, Paddle.com Market Limited and its affiliates ("Paddle"), under Paddle's buyer terms. Paddle processes payments, issues invoices, and handles taxes and refunds for those orders. [Counsel: insert Paddle's current reseller / Merchant of Record clause verbatim before paid plans go live.]
5.2 Renewal and cancellation. Subscriptions renew automatically at the end of each billing period until cancelled. You can cancel at any time in Billing; cancellation takes effect at the end of the current period, and access continues until then.
5.3 Price changes. We will give at least 30 days' notice by email before a price change applies to your subscription. The change applies from your next renewal after the notice period.
5.4 Fair use. Plans include the allowances shown on the pricing page. We may throttle or pause processing that exceeds them or that harms the Service for other customers.
5.5 Downgrades. If you move to a plan with lower limits, items above the new limits become read-only. We do not delete them because of a downgrade.
5.6 Refunds follow the Refund Policy, which does not limit Paddle's buyer terms.
6. Customer Data and your responsibilities
6.1 Customer Data means content you or your users upload, paste, import or connect to the Service, and the results the Service derives from it. You keep all rights in Customer Data.
6.2 Licence to us. You grant us a non-exclusive, worldwide licence to host, copy, process, analyse and index Customer Data (including building search indexes and numerical representations of text) and to use sub-processors to do so, only as needed to provide, secure and support the Service for you and as described in the Data Processing Addendum.
6.3 Your responsibilities. You are responsible for Customer Data and for how you use the Service and its Output. In particular, you confirm and agree that:
- you have all rights, licences and permissions needed for the content you upload or connect, including consent from interviewees and survey respondents where the law requires it;
- you have a lawful basis for the processing you ask us to carry out, and you give any notices the law requires;
- you will not upload special categories of personal data (such as health, religion, sexual orientation or political opinions), data about criminal offences, or data about children, and you will not use the Service to target or profile people by those characteristics;
- you comply with the terms of every platform you connect or import from, including the YouTube Terms of Service (https://www.youtube.com/t/terms) and the Google Privacy Policy (https://policies.google.com/privacy) when you use YouTube features;
- you comply with advertising, consumer-protection, endorsement and testimonial law (for example the US FTC Endorsement Guides and rule on fake reviews, the EU Unfair Commercial Practices Directive, and the UK CAP Code and ASA rulings) and with the advertising policies of every platform where you run ads;
- you obtain consent from any person you quote or identify in published advertising, where required.
6.4 The source record shown for each source in the Service (the "source passport": where it came from, when, how it may be used) forms part of these Terms for that source.
7. AI features and Output
7.1 The Service uses artificial intelligence to tag text, group themes, answer questions about your evidence and draft concepts ("Output"). You are interacting with an AI system when you use these features; Output is marked as AI-generated in the Service and in exports.
7.2 Output may be inaccurate, incomplete, out of date, or similar to output generated for other customers. AI systems can produce plausible statements that are wrong. Output is not legal, financial, medical or other professional advice.
7.3 No guarantee of advertising results. We do not promise any advertising outcome. Scores, rankings and predictions are indicative estimates only. We give no warranty about click-through rate, conversion, return on ad spend, reach, audience size, platform approval of your ads, or any other performance measure.
7.4 You review before you use. You must review every claim, quote and statement in Output before using it, check it against its sources, and make sure it is lawful, accurate and substantiated for the market where you use it.
7.5 Rights in Output. As between you and us, we assign to you whatever rights we hold in Output generated for you. We give no warranty that Output is free of third-party rights or can be protected by intellectual-property law.
8. No training on Customer Data
8.1 We do not use Customer Data or Output to train or fine-tune AI models, and we require our AI sub-processors to commit to the same.
8.2 We may use aggregated, de-identified metrics that contain no Customer Data content (for example counts, timings and error rates) to operate and improve the Service.
9. Third-party platforms
9.1 Some features rely on third-party platforms and model providers. Their availability, API changes, quotas and permission revocations are outside our control, and we may suspend or change a connector when a platform requires it.
9.2 Data from a platform is kept only as that platform's rules allow. For example, YouTube data is refreshed or deleted within 30 days.
9.3 We are not responsible for third-party platforms, their content, or their decisions about your accounts or ads.
10. Acceptable use, notices and redress
10.1 You must follow the Acceptable Use Policy. We may suspend access, remove content or restrict features if you breach it, if the law requires it, or to protect the Service or others.
10.2 When we restrict your account or content we tell you, with a statement of the facts, the ground relied on and how to contest the decision, unless the law forbids it. You can contest a decision by writing to help@sorascorp.com. We review complaints promptly and objectively, and you may also use out-of-court dispute settlement bodies or the courts where available.
10.3 Anyone can report illegal content through our reporting form.
11. Availability and support
11.1 The Service is provided "as available". We do not commit to any level of uptime unless an Order Form or service-level agreement says so.
11.2 We may carry out planned maintenance and will try to announce it in advance on our status page.
11.3 Support is available by email at help@sorascorp.com.
12. Intellectual property and feedback
12.1 We and our licensors own the Service, its software and its documentation. These Terms give you a limited, non-exclusive, non-transferable right to use the Service during your subscription.
12.2 If you send us feedback or suggestions, we may use them without obligation to you.
13. Confidentiality
Each party will keep the other's non-public information confidential, use it only for this agreement, and protect it with at least reasonable care. This does not apply to information that is public, already known, independently developed or lawfully received from someone else, or that must be disclosed by law (with notice where allowed).
14. Data protection
14.1 For Customer Data we act as your processor under the Data Processing Addendum.
14.2 For account, security and billing-relationship data we act as a controller, as described in the Privacy Policy.
15. Disclaimers
To the maximum extent permitted by law, the Service and Output are provided "as is" and "as available", and we disclaim all implied warranties, including merchantability, fitness for a particular purpose, accuracy and non-infringement.
16. Limitation of liability
16.1 Excluded losses. To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential losses, or for loss of profits, revenue, business, goodwill or anticipated savings, wasted advertising spend, campaign results, or the cost of substitute services, however arising.
16.2 Data loss. Our liability for loss or corruption of data is limited to the reasonable cost of restoring it from our most recent available backup.
16.3 Cap. To the maximum extent permitted by law, each party's total liability arising out of or in connection with these Terms is limited to the greater of (a) the amounts paid or payable for the Service, including to our reseller Paddle, in the 12 months before the event giving rise to the claim, and (b) USD 100.
16.4 Exceptions. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for wilful misconduct, for gross negligence where the law does not allow it to be limited, for your payment obligations, for your indemnity obligations, or for any other liability that cannot be limited or excluded by law.
16.5 Germany and Austria. Where German or Austrian law applies mandatorily, we are liable without limitation for intent and gross negligence; for slight negligence we are liable only for breach of an obligation whose fulfilment is essential to the proper performance of this agreement and on which you may regularly rely (a cardinal obligation), and then only for the foreseeable damage typical for this type of contract. [Counsel to confirm.]
17. Indemnities
17.1 You will defend and indemnify us against third-party claims, and related losses and reasonable costs, to the extent caused by your breach of these Terms, the Acceptable Use Policy or a platform's terms, by Customer Data, or by advertising or other material you publish.
17.2 We will defend you against a third-party claim that the Service software, as we provide it, infringes that party's intellectual-property rights, and pay damages finally awarded. This does not cover Output, Customer Data, combinations with things we did not provide, or use in breach of these Terms, and it is subject to section 16.
18. Term, suspension and termination
18.1 These Terms apply while you have an account. Either party may terminate on 30 days' written notice, or immediately if the other party materially breaches them and does not cure the breach within 14 days of notice (or at once if it cannot be cured).
18.2 After termination you can export your data for 30 days. We then delete Customer Data within 30 days, and backups roll off within a further 30 days.
18.3 Sections that by their nature should survive (including 6, 7.5, 13, 15, 16, 17, 20 and 22) survive termination.
19. Switching and portability
19.1 You may switch to another provider or to your own systems by giving us up to two months' notice. During a transition period of 30 days we continue to provide the Service and reasonable assistance, and you have at least 30 days after the transition to retrieve your data.
19.2 You can export, in structured, commonly used and machine-readable formats (JSON, JSON Lines and CSV, plus the original files you uploaded): account data, workspaces, sources and their records, quotes and fragments, themes and signals, generated concepts and answers, competitor records, connected sources (without credentials) and share-link records. Credentials, security logs and internal job data are not exported.
19.3 After switching, we erase your data as described in section 18.2. We charge no switching fees.
20. Changes to these Terms
20.1 We may update these Terms, the Acceptable Use Policy, the Data Processing Addendum and the Refund Policy. A new version applies to new customers from their acceptance and to existing customers from its effective date.
20.2 For a material change we give at least 30 days' notice by email and in the Service, and ask you to accept the new version before it takes effect for you. If you do not accept, you can cancel, export your data and close your account. If you terminate during the notice period because a material change is adverse to you, we refund the unused part of any prepaid fees pro rata.
20.3 Non-material changes (correcting typos, updating contact details, or clarifications that reduce none of your rights) apply by continued use after we publish them.
20.4 Price changes follow section 5.3.
21. Sanctions and export control
21.1 Each party will comply with applicable sanctions and export-control laws. You confirm that you are not located in, organised under the laws of, or ordinarily resident in a country or region subject to comprehensive sanctions, and are not owned or controlled by a sanctioned person.
21.2 We do not accept registrations from: Belarus, Cuba, Iran, North Korea, Russia, Syria. We may suspend accounts where sanctions law requires it.
22. General
22.1 Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control, including outages of third-party platforms, AI model providers, hosting and network providers.
22.2 Assignment. You may not assign these Terms without our consent. We may assign them to an affiliate or to a successor of our business.
22.3 Notices. We send notices to your account email address. You send notices to help@sorascorp.com.
22.4 Entire agreement. These Terms and the documents they incorporate are the entire agreement on their subject.
22.5 Severability and waiver. An unenforceable provision is limited to the minimum extent needed; the rest remains in force. Not enforcing a right is not a waiver.
22.6 Governing law and venue. These Terms are governed by the laws of Ukraine, excluding the UN Convention on Contracts for the International Sale of Goods. The courts named here have jurisdiction: to be confirmed.
22.7 Language. These Terms are written in English. Translations are provided for convenience; if they differ, the English version governs.
23. Company details
Soras Corporation LTD · Registered address: to be confirmed · Country: Ukraine · Company number: to be confirmed · Support: help@sorascorp.com. Full details are on the company page.